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However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.

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RetailerPrice
PRC Direct Add to cart£3,499.00 - Best price
Marks Electrical£3,499.00
Buy it Direct£3,499.00
Peter Tyson£3,499.00
Spatial Online£3,499.00
John Lewis£3,599.00
Richer Sounds£3,599.00
Currys£9,999.99
Data Last Updated: 28/06/2026
Experience the Samsung QE77S90HATXXU, a 77-inch OLED TV designed to deliver stunning visuals with glare-free technology that ensures true black and vibrant real colours. This TV integrates the powerful 2NQ4 AI Gen3 Processor, optimising picture and sound for an immersive viewing experience. With OLED HDR+ support, enjoy rich contrast and detailed imagery that brings your favourite content to life with exceptional clarity and depth.

Perfect for home cinemas and living rooms, this model is ideal for viewers seeking premium performance combined with user-friendly features. The glare-free screen enhances visibility in various lighting conditions, making it suitable for daylight or evening viewing without distortion. Dolby Atmos sound technology creates a dynamic audio environment, enriching every scene with spatial sound for more engaging entertainment.

The Samsung QE77S90HATXXU meets industry standards for high-quality display and sound performance. Its smart TV capabilities offer seamless access to streaming platforms and apps, enabling effortless navigation and entertainment choices. Choose this TV to elevate your home viewing with cutting-edge features tailored to meet the demands of modern entertainment enthusiasts.
More Information
Delivery Cost 0
Delivery Time 1-3 Days
Manufacturer Samsung
GTIN 8806099009380
Energy efficiency class E
Model Number QE77S90HATXXU
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USB Ports 2
Bluetooth Yes
Dimensions (WxHxD)mm 1719 x 1059 x 359
HDMI Ports 3
Digital Audio Out (Optical) Yes
Display resolution 4K Ultra HD (3,840 x 2,160px)
Wi-Fi Yes
Screen size 77"
Display type OLED
Operating system Tizen
Refresh rate 164 Hz VRR (100 Hz Native)
Weight (kg) 26.6 kg
Special Offers Text 1 <a href="https://promotions.my-samsung.com/uk/offers/FQ2DRAPZV32W2">Free Samsung 5 Year Warranty via customer registration - Claim here</a>.

Samsung QE77S90HATXXU 77" OLED Glare Free Vision AI Smart TV

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If "Disposal of Your Old Product" has been added then your old appliance MUST be disconnected and pulled out of site before the delivery team arrive.
You have no more than 4 steps or have a working lift available. If your delivery includes 5 or more steps and there's no available lift, please call our sales line on 0208 911 0311.
Important, when ordering any large American Style Fridge Freezer or a Range Cooker, please make sure there is sufficient clearance for the item to go through your door by measuring width, height and depth before ordering (we do not remove any doors)
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£3,499.00
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  • Warranty 5 Years
Screen size:
77"
Display type:
OLED
Energy efficiency class:
E
Refresh rate:
164 Hz VRR (100 Hz Native)
Display resolution:
4K Ultra HD (3,840 x 2,160px)