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Sony XR48A90KU 48" A90KU MASTER Series 4K Ultra HD OLED TV (2022)

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RetailerPrice
PRC Direct Add to cart£1,349.00 - Best price
Currys£1,399.00
Argos UK£1,399.00
Donaghy Bros£1,399.00
Data Last Updated: 30/07/2025
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  • Free 5 Year Warranty via Customer Redemption Within 90 Days - Click here
  • Warranty 5 Years
  • Screen size48"
  • Energy efficiency classG
  • Refresh rate100Hz
  • Display resolution4K (3,840 x 2,160)
  • Shipping IDA2
  • Manufacturer Guarantee5 years
  • EAN4548736138421
g rating
Euronics
Free 5 Year Waranty Label

MODEL | XR48A90KU

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Immersive OLED experience in compact form for gaming

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Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR+trade;. Our revolutionary processor on Sony BRAVIA XR+trade; TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional pure blacks for real-life depth and texture
Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR+trade;, it enhances pictures in the same way as your eyes focus so you won+#39;t miss a single detail in dazzling light or deep shadow.

Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio+trade; uses special actuators to turn the screen into a multi-channel speaker. You+#39;ll hear sound that precisely matches what+rsquo;s on screen with pictures and sound in total harmony for a truly immersive experience.

Step up to even better viewing, optimised with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM,+nbsp;
SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they+#39;re just right. Audio is clearer with picture brightness tailored to your viewing environment

What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Simple and premium remote, easy to use even in darkness
We+#39;ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Beautiful minimalist design that maximises entertainment
Our minimalist One Slate design maximises the screen and minimises the bezel so you stay focused on what+rsquo;s important - the picture. Enjoy truly immersive big screen viewing without distraction.

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More Information
Manufacturer Sony
GTIN 4548736138421
Model Number XR48A90KU
Display resolution 4K (3,840 x 2,160)
Screen size 48"
Refresh rate 100Hz
Special Offers Text 1 <a href="http://bit.ly/3nCQCH8">Free 5 Year Warranty via Customer Redemption Within 90 Days - Click here</a>
Discontinued Status expired
Energy efficiency class G