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At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.
See more terms here
| Retailer | Price | |
|---|---|---|
| PRC Direct | Add to cart | £3,950.00 - Best price |
| Amazon UK | £3,950.00 | |
| Marks Electrical | £3,950.00 | |
| Buy it Direct | £3,950.00 | |
| Peter Tyson | £3,950.00 | |
| Spatial Online | £3,950.00 | |
| Currys | £3,999.00 | |
| Richer Sounds | £3,999.00 | |
| Electrical discount UK | £4,999.00 | |
| Data Last Updated: 29/04/2026 | ||
| We match the Price to our other competitors like Costco | ||
The Sony K98XR55BP.UKA 98" BRAVIA 5 Ultra HD LED TV offers an immersive viewing experience with its large screen size and stunning picture quality. With 5 times the resolution of Full HD, this TV delivers crystal-clear images and vibrant colors, bringing your favorite movies and shows to life.
Key Features:
- 98" screen size for a truly cinematic experience
- 5 Ultra HD resolution for sharp and detailed images
- LED technology for bright and vivid colors
- BRAVIA technology for enhanced picture quality
- Smart TV capabilities for streaming your favorite content
| Manufacturer | Sony |
|---|---|
| GTIN | 4548736167650 |
| Model Number | K98XR55BP.UKA |
| Delivery Cost | 0 |
| Delivery Time | 1-3 Days |
| Image processor | XR Processor |
| Vesa Mount Size | 600 x 400 |
| USB Ports | 2 |
| Bluetooth | Yes |
| TV with stand (WxHxD)mm | 2199 x 1305 x 485 |
| Colour Group | Black |
| Product Range | 80 inch plus LED 4K UHD Televisions |
| Width | 219.9 cm |
| Height | 132.5 cm |
| PSTI Compliance | <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/SONK98XR55BPUKA_PSTI" target="_blank">Download certificate</a></p> |
| Product Dimensions | 132.5cm x 219.9cm x 48.8cm |
| Smart App Control | Google Assistant / Works with Alexa / Apple Homekit |
| HDMI Ports | 4 |
| Display resolution | 4K (3,840 x 2,160) |
| Wi-Fi | Yes |
| Electronic Program Guide | Yes |
| Features | Triluminos Pro Max - Unmatched colour vibrancy, Acoustic Surface Audio+ - Immersive sound experience, Acoustic Centre Sync - Harmonises audio seamlessly, Advanced 4K technology - Stunning picture fidelity |
| Enhanced Refresh Rate | 100/120Hz |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 98" |
| Display type | Mini LED |
| Operating system | Google TV |
| Refresh rate | 120Hz Native |
| HDMI Version | HDMI 2.1 (x2) / HDMI 2.0 (x2) |
| HDMI | Yes |
| Weight (kg) | 68.9 |
| USB Recording | Yes |
| USB | Yes |
| VESA Mount Compatible | Yes |
| Number of USB Ports | 2 |
| Number of HDMI Ports | 4 |
| Warranty Information | registration required*consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty. |
| Speakers | Acoustic Multi-Audio (Full Range x 2 / Tweeter x 2) |
| Shipping Width | 233.2 cm |
| Shipping Weight | 94 kg |
| Shipping Height | 139.6 cm |
| Wi-Fi | Yes |
| Width with Stand | 219.9 cm |
| TV Services | Over 10,000 apps and games including: BBC iPlayer, Netflix, Prime, ITVX, Pluto TV, Sony Pictures Core, Disney+, Apple TV, Youtube, Rakuten, Google Play, Discovery+, Now TV, Paramount+, U, Spotify and Crunchyroll |
| Webcam | Yes |
| Weight | 71.4 kg |
| Wireless LAN | Yes |
| Type of Antenna | Terrestrial & Satellite |
| Power | 621 W |
| Scan Format | Progressive |
| RMS Output Power | 10W + 10W + 10W + 10W |
| Key Feature 4 | Advanced 4K technology - Stunning picture fidelity |
| Key Feature 2 | Acoustic Surface Audio+ - Immersive sound experience |
| Key Feature 3 | Acoustic Centre Sync - Harmonises audio seamlessly |
| Key Feature 1 | Triluminos Pro Max - Unmatched colour vibrancy |
| Colour | Black |
| Product Type | TV |
| Product Category Group | CE |
| Operating System | Android |
| Smart Connect | Yes |
| Aspect Ratio | 16:09 |
| Additional Information | Complete package for home cinema: Experience cinema technologies in your living room, including Dolby Vision/Atmos, DTS:X, and IMAX Enhanced. Movies are included on SONY PICTURES CORE. |
| Backlight Technology | Mini LED |
| Height with Stand | 132.5 cm |
| Horizontal Viewing Angle | 178 |
| Bluetooth | Yes |
| Standard Refresh Rate | 100Hz |
| Screen Technology | Mini LED |
| Special Offers Text 1 | 5 Year Warranty – registration by PRC with Domestic and General, terms apply |
| Shipping Depth | 28.6 cm |
| Smart TV | Yes |
| Digital Tuner | Yes |
| Depth with Stand | 48.8 cm |
| Depth | 48.8 cm |
| Energy efficiency class | F |
Related Products
Check items to add to the cart or
Sony K98XR55BP.UKA 98" BRAVIA 5 Ultra HD LED TV
£3,950.00
Available From 8th May 2026
- 5 Year Warranty – registration by PRC with Domestic and General, terms apply
- Warranty 5 Years
Screen size
98"
Display type
Mini LED
Energy efficiency class
F
Refresh rate
120Hz Native
Display resolution
4K (3,840 x 2,160)
Select Screen Size
75"
85"
98"
