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At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.

However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.

See more terms here

RetailerPrice
PRC Direct Add to cart£1,995.00 - Best price
Spatial Online£1,999.00
Amazon UK£2,098.00
Reliant Direct£2,099.00
Peter Tyson£2,099.00
Currys£2,399.00
John Lewis£2,399.00
Richer Sounds£2,399.00
Marks Electrical£2,399.00
Donaghy Bros£2,399.00
Samsung Direct£2,399.00
Data Last Updated: 01/05/2026
We match the Price to our other competitors like Electrical discount UK

The Samsung QE77S90FAEXXU 77" 4K OLED Smart AI TV is a top-of-the-line television that offers stunning picture quality and smart features for an immersive viewing experience.



Key features of this model include:




  • 77" OLED display with 4K resolution for crisp, clear images

  • Smart AI technology for seamless integration with voice assistants like Bixby and Alexa

  • Quantum Processor for enhanced picture quality and upscaling of non-4K content

  • Adaptive Picture technology that adjusts the display settings based on ambient lighting conditions

  • One Connect Box for easy cable management and clutter-free setup

More Information
Manufacturer Samsung
GTIN 8806097095019
Model Number QE77S90FAEXXU
Google Promotion ID SUMMER200
Delivery Cost 0
Delivery Time 1-3 Days
Special Offers Text 6 Use Voucher Code SUMMER200 to receive £200 off
Image processor NQ4 AI Gen3 Processor
Vesa Mount Size 400 x 300
USB Ports 2
Bluetooth Yes
TV with stand (WxHxD)mm 1718.5 x 1058.6 x 359.0
Colour Group Black
Product Range 75 to 79 inch OLED 4K UHD Televisions
Width 171.85 cm
Height 98.76 cm
PSTI Compliance <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/SAMQE77S90FAEXXU_PSTI" target="_blank">Download certificate</a></p>
Product Dimensions 98.76cm x 171.85cm x 4.49cm
HDMI Ports 4
Digital Audio Out (Optical) Yes
Display resolution 4K (3,840 x 2,160)
Smart TV ready Yes
Wi-Fi Yes
Electronic Program Guide Yes
Features NQ4 AI Gen3 Processor, Motion Xcelerator 144Hz, Object Tracking Sound Lite
Enhanced Refresh Rate 144Hz
Maximum Resolution 4K
Screen size 77"
Display type OLED
Operating system Tizen
Refresh rate 120Hz (Up to 144Hz)
HDMI Yes
USB Recording Yes
USB Yes
VESA Mount Compatible Yes
Number of USB Ports 2.0
Number of HDMI Ports 4.0
Warranty Information 1 year warranty with additional 4 year promotional warranty (*registration required)register your product withing 90 days or purchase at: https://www.samsung.com/uk/offer/5-year-samsung-tv-warranty
Speakers 2.1.2CH
Shipping Width 188.5 cm
Shipping Weight 44.4 kg
Shipping Height 115.4 cm
Wi-Fi Yes
Width with Stand 171.85 cm
Weight 32.4 kg
Type of Antenna Terrestrial & Satellite
RMS Output Power 60W
Key Feature 2 Motion Xcelerator 144Hz
Key Feature 3 Object Tracking Sound LITE
Key Feature 1 NQ4 AI Gen3 Processor
Colour Graphite Black
Product Type TV
Product Category Group CE
Smart Connect Yes
Aspect Ratio 16:09
Backlight Technology OLED
Height with Stand 105.86 cm
Bluetooth Yes
Standard Refresh Rate 100Hz
Screen Size 77 in
Screen Technology OLED
Special Offers Text 1 <a href="https://promotions.my-samsung.com/uk/offers/FQ2DRAPZV32W2">Free Samsung 5 Year Warranty via customer registration - Claim here</a>.
Shipping Depth 18 cm
Smart TV Yes
Digital Tuner Yes
Depth with Stand 35.9 cm
Depth 4.49 cm
Energy efficiency class F

Samsung QE77S90FAEXXU 77" 4K OLED Smart AI TV

Delivery date

Available for Delivery
We'll text & email you a 2-hour delivery timeslot the night before the day of the delivery.
Track your order online

Please check your delivery requirements

If "Disposal of Your Old Product" has been added then your old appliance MUST be disconnected and pulled out of site before the delivery team arrive.
You have no more than 4 steps or have a working lift available. If your delivery includes 5 or more steps and there's no available lift, please call our sales line on 0208 911 0311.
Important, when ordering any large American Style Fridge Freezer or a Range Cooker, please make sure there is sufficient clearance for the item to go through your door by measuring width, height and depth before ordering (we do not remove any doors)
Item Subtotal
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£1,995.00
In Stock
  • Use Voucher Code SUMMER200 to receive £200 off
  • Free Samsung 5 Year Warranty via customer registration - Claim Here
  • Warranty 5 Years
Screen size:
77"
Display type:
OLED
Energy efficiency class:
F
Refresh rate:
120Hz (Up to 144Hz)
Display resolution:
4K (3,840 x 2,160)
Select Screen Size
42"
48"
55"
65"
77"
83"