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At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.
See more terms here
| Retailer | Price | |
|---|---|---|
| PRC Direct | Add to cart | £3,099.00 - Best price |
| Currys | £3,279.00 | |
| AO | £3,279.00 | |
| John Lewis | £3,279.00 | |
| Electrical discount UK | £3,279.00 | |
| Marks Electrical | £3,279.00 | |
| Buy it Direct | £3,279.00 | |
| Very | £3,279.00 | |
| Reliant Direct | £3,279.00 | |
| Spatial Online | £3,279.00 | |
| Peter Tyson | £3,299.00 | |
| Richer Sounds | £3,599.00 | |
| Data Last Updated: 30/07/2026 | ||
SAVE £50
Experience breathtaking picture quality with the LG OLED77G54LW.AEK 77" 4K OLED Smart TV. This TV features OLED technology, delivering perfect blacks, infinite contrast, and stunning color accuracy for a truly immersive viewing experience. The α7 Gen4 AI Processor 4K enhances picture and sound quality, while the webOS smart platform provides access to all of your favorite streaming apps.
- 77" OLED display with 4K resolution for crystal-clear picture quality
- OLED technology for perfect blacks and infinite contrast
- α7 Gen4 AI Processor 4K for enhanced picture and sound quality
- webOS smart platform for easy access to streaming apps
- ThinQ AI technology for voice control and smart home integration
- Dolby Vision IQ and Dolby Atmos support for immersive audio and visual experience
- 4 HDMI ports and 3 USB ports for connecting all of your devices
- Sleek design with slim bezels for a modern look
| Delivery Cost | 0 |
|---|---|
| Delivery Time | 1-3 Days |
| Special Offers Text 6 | <a href="https://www.lgcashback.com/uk/football">Get 15% cashback via redemption - Claim Here</a>. |
| Image processor | a11 AI-processor 4K Gen2 |
| Manufacturer | LG |
| Vesa Mount Size | 300 x 300 |
| GTIN | 8806096419083 |
| Energy efficiency class | E |
| Model Number | OLED77G54LW.AEK |
| Google Promotion ID | SUMMER400 |
| Special Offers Text 5 | Use Voucher Code SUMMER400 to receive £400 off |
| USB Ports | 3 |
| Special Offers Text 3 | Ex display clearance model |
| Bluetooth | Yes |
| TV with stand (WxHxD)mm | 1712 x 982 x 24.8 Without Stand |
| Colour Group | Black |
| Product Range | 75 to 79 inch OLED 4K UHD Televisions |
| Width | 171.2 cm |
| Height | 98.2 cm |
| PSTI Compliance | <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/LGEOLED77G54LWAEK_PSTI" target="_blank">Download certificate</a></p> |
| Product Dimensions | 98.2cm x 171.2cm x 2.48cm |
| HDMI Ports | 4 |
| Display resolution | 4K (3,840 x 2,160) |
| Wi-Fi | Yes |
| Electronic Program Guide | Yes |
| Features | a11 AI processor, Sound Pro, Self-lit pixels |
| Maximum Resolution | 4K Ultra HD (3,840 x 2,160) |
| Screen size | 77" |
| Display type | OLED |
| Operating system | Web OS 25 |
| Refresh rate | 120 Hz Native (VRR 165 Hz) |
| HDMI Version | 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS, QFT (4 port)) |
| HDMI | Yes |
| Weight (kg) | 45.6 |
| USB Recording | Yes |
| USB | Yes |
| VESA Mount Compatible | Yes |
| Number of USB Ports | 3 |
| Number of HDMI Ports | 4 |
| Warranty Information | consumer keeps receipt |
| Speakers | 1 |
| Shipping Weight | 45.6 kg |
| Shipping Height | 113 cm |
| Wi-Fi | Yes |
| Weight | 33.6 kg |
| RMS Output Power | 60W |
| Key Feature 2 | Sound Pro |
| Key Feature 3 | Self-lit pixels |
| Key Feature 1 | a11 AI processor |
| Colour | Black |
| Product Type | TV |
| Product Category Group | CE |
| Operating System | webOS |
| Aspect Ratio | 16:09 |
| Height with Stand | 98.2 cm |
| Bluetooth | Yes |
| Standard Refresh Rate | 120Hz Native (VRR 165Hz) |
| Screen Size | 77 in |
| Screen Technology | 4K OLED |
| Special Offers Text 1 | 5 Year Warranty – registration by PRC with Domestic and General, terms apply |
| Shipping Depth | 22.8 cm |
| Smart TV | Yes |
| Digital Tuner | Yes |
| Depth with Stand | 2.48 cm |
| Depth | 2.48 cm |
OLED77G54LW.AEK + HALF PRICE US90TY SOUNDBAR
£3,099.00
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LG OLED77G54LW.AEK 77" 4K OLED Smart TV
Now
£3,099.00
Was
£3,149.00
Save
£50.00
In Stock
- 5 Year Warranty – registration by PRC with Domestic and General, terms apply
- Ex display clearance model
- Half Price LG US90TY Soundbar, Click on Bundle Packs
- Use Voucher Code SUMMER400 to receive £400 off
- Get 15% cashback via redemption - Claim Here
- Warranty 5 Years
Screen size:
77"
Display type:
OLED
Energy efficiency class:
E
Refresh rate:
120 Hz Native (VRR 165 Hz)
Display resolution:
4K (3,840 x 2,160)
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55"
65"
77"
83"
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LG OLED77G54LW.AEK 77" 4K OLED Smart TV
Now
£3,099.00
Was
£3,149.00
Save
£50.00
