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At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.
See more terms here
| Retailer | Price | |
|---|---|---|
| PRC Direct | Add to cart | £2,799.00 - Best price |
| Richer Sounds | £2,799.00 | |
| Crampton + Moore | £2,799.00 | |
| Buy it Direct | £2,799.00 | |
| Data Last Updated: 15/10/2026 | ||
| We match the Price to our other competitors like Spatial Online, Currys, Marks Electrical, Peter Tyson | ||
Experience stunning picture quality and immersive sound with the LG OLED77C66LB.AEK 77-inch 4K OLED Smart TV. This TV features a large 77-inch OLED display that delivers vibrant colors, deep blacks, and incredible contrast. With 4K resolution, every detail is crystal clear, making your favorite movies, shows, and games come to life.
The LG OLED77C66LB.AEK is a smart TV, allowing you to access your favorite streaming services, apps, and more with ease. The α7 Gen4 AI processor enhances picture and sound quality, providing a truly cinematic experience in your living room. Dolby Atmos audio technology delivers immersive sound that surrounds you, putting you right in the middle of the action.
With built-in voice control, you can easily control your TV using just your voice. The sleek design of the TV adds a modern touch to any living space, while the slim bezels maximize the screen real estate for an immersive viewing experience.
- 77-inch OLED display for vibrant colors and deep blacks
- 4K resolution for crystal-clear detail
- Smart TV capabilities for easy access to streaming services and apps
- α7 Gen4 AI processor for enhanced picture and sound quality
- Dolby Atmos audio technology for immersive sound
- Built-in voice control for hands-free operation
- Sleek design with slim bezels for a modern look
| Delivery Cost | 0 |
|---|---|
| Delivery Time | 1-3 Days |
| Special Offers Text 6 | <a href="https://www.lgcashback.com/uk/01">Claim up to 15% Cashback via Redemption - Claim here</a>. |
| Manufacturer | LG |
| Vesa Mount Size | 300 x 200 |
| GTIN | 8806096749845 |
| Colour | Dark Titan Silver |
| Energy efficiency class | F |
| Model Number | OLED77C66LB.AEK |
| Special Offers Text 5 | Get apps & subscriptions worth over £200 via LG webOS smart platform. |
| USB Ports | 2 |
| Bluetooth | Yes |
| Dimensions | 98.2cm x 171.1cm x 4.71cm |
| Colour Group | Silver |
| Product Range | 75 to 79 inch OLED 4K UHD Televisions |
| Width | 171.1 cm |
| Height | 98.2 cm |
| PSTI Compliance | PSTI Compliance -, Download certificate |
| Product Dimensions | 98.2cm x 171.1cm x 4.71cm |
| Smart App Control | LG ThinQ |
| HDMI Ports | 4 |
| Display resolution | 4K Ultra HD (3,840 x 2,160px) |
| Wi-Fi | Yes |
| Electronic Program Guide | Yes |
| Features | ?11 AI Processor & Brightness Booster ? vivid and clear images, Certified Perfect Black and Colour ? rich contrast in all lighting, Smart webOS and AI Magic Remote ? seamless navigation control, Dolby Vision with Filmmaker Mode ? cinematic visual quality |
| Enhanced Refresh Rate | 120HZ |
| Screen size | 65" |
| Display type | OLED |
| Operating system | Web OS 26 |
| Refresh rate | 120Hz Native (VRR 165Hz) |
| HDMI | Yes |
| Weight (kg) | 23.5 kg |
| USB Recording | Yes |
| USB | Yes |
| VESA Mount Compatible | Yes |
| Number of USB Ports | 2 |
| Number of HDMI Ports | 4 |
| Warranty Information | registration requiredmust be registered by your retailer on a portal provided by domestic & general on behalf of lg |
| Shipping Width | 187.9 cm |
| Shipping Weight | 38.3 kg |
| Shipping Height | 113 cm |
| Wi-Fi | Yes |
| Width with Stand | 171.1 cm |
| TV Services | BBC iPlayer, ITV Player, Channel 4, My5, NOW, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube and more |
| Weight | 23.5 kg |
| RMS Output Power | 40W |
| Key Feature 4 | Dolby Vision with Filmmaker Mode ? cinematic visual quality |
| Key Feature 2 | Certified Perfect Black and Colour ? rich contrast in all lighting |
| Key Feature 3 | Smart webOS and AI Magic Remote ? seamless navigation control |
| Key Feature 1 | ?11 AI Processor & Brightness Booster ? vivid and clear images |
| Colour | Dark Titan Silver - Stripe Pattern back |
| Product Type | TV |
| Product Category Group | CE |
| Operating System | webOS 26 |
| Aspect Ratio | 16:09 |
| Additional Information | Type of antenna: Coaxial |
| Backlight Technology | OLED |
| Height with Stand | 103.5 cm |
| Bluetooth | Yes |
| Standard Refresh Rate | 120Hz |
| Screen Size | 77 in |
| Screen Technology | OLED |
| Special Offers Text 1 | 5 Year Warranty – registration by PRC with Domestic and General, terms apply |
| Shipping Depth | 22.8 cm |
| Smart TV | Yes |
| Digital Tuner | Yes |
| Depth with Stand | 26.7 cm |
| Depth | 4.71 cm |
LG OLED77C66LB.AEK 77-inch 4K OLED Smart TV
- Claim up to 15% Cashback via Redemption - Claim Here
- 5 Year Warranty – registration by PRC with Domestic and General, terms apply
- Get apps & subscriptions worth over £200 via LG webOS smart platform.
- Warranty 5 Years
