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The LG OLED77B6ELC.AEK 77" 4K OLED Smart TV delivers exceptional visual clarity and sound quality for an immersive home entertainment experience. Its Certified Perfect Black and Colour technology ensures vibrant colours and deep blacks in all lighting conditions. Equipped with the α8 AI processor, it smartly optimises both picture and sound to provide impressive clarity and depth with every scene.

This TV is ideal for those seeking advanced smart features and breathtaking picture quality. The intuitive webOS platform with AI functionality makes navigating content simple, while the AI Magic Remote allows easy control through voice commands and pointer functionality. This model enhances Gaming with smooth, responsive performance and supports Dolby Vision and Filmmaker Mode for cinema-quality visuals, perfect for film lovers.

Delivering superior picture and sound this TV's user-friendly design and powerful features make it an excellent choice for upgrading your viewing setup with stunning 4K visuals and smart capabilities.
More Information
Manufacturer LG
GTIN 8806096772652
Model Number OLED77B6ELC.AEK
Delivery Cost 0
Delivery Time 1-3 Days
USB Ports 1
Bluetooth Yes
Dimensions (WxHxD)mm 98.9cm x 171.9cm x 5.09cm
HDMI Ports 4
Display resolution 4K Ultra HD (3,840 x 2,160px)
Wi-Fi Yes
Screen size 77"
Display type OLED
Operating system Web OS 26
Refresh rate 120Hz Native (VRR 120Hz)
Weight (kg) 22.9 kg
Special Offers Text 1 5 Year Warranty – registration by PRC with Domestic and General, terms apply
Energy efficiency class F

LG OLED77B6ELC.AEK 77" 4K OLED AI Smart TV (2026)

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If "Disposal of Your Old Product" has been added then your old appliance MUST be disconnected and pulled out of site before the delivery team arrive.
You have no more than 4 steps or have a working lift available. If your delivery includes 5 or more steps and there's no available lift, please call our sales line on 0208 911 0311.
Important, when ordering any large American Style Fridge Freezer or a Range Cooker, please make sure there is sufficient clearance for the item to go through your door by measuring width, height and depth before ordering (we do not remove any doors)
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£2,799.00
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  • 5 Year Warranty – registration by PRC with Domestic and General, terms apply
  • Warranty 5 Years
Screen size
77"
Display type
OLED
Energy efficiency class
F
Refresh rate
120Hz Native (VRR 120Hz)
Display resolution
4K Ultra HD (3,840 x 2,160px)
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48"
55"
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77"