After a deal?
At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.
See more terms here
| Retailer | Price | |
|---|---|---|
| PRC Direct | Add to cart | £1,799.00 - Best price |
| Amazon UK | £1,799.00 | |
| Richer Sounds | £1,799.00 | |
| Marks Electrical | £1,799.00 | |
| Buy it Direct | £1,799.00 | |
| Donaghy Bros | £1,799.00 | |
| Spatial Online | £1,799.00 | |
| Argos UK | £1,799.99 | |
| Data Last Updated: 18/08/2026 | ||
The LG OLED77B6ELC.AEK 77' OLED 4K Smart TV is a top-of-the-line television that offers stunning picture quality and smart features for an immersive viewing experience.
Key features include:
- 77-inch OLED display with 4K resolution for crisp, clear images
- Smart TV functionality allows you to stream your favorite content from popular apps like Netflix, Hulu, and Amazon Prime Video
- Dolby Vision and Dolby Atmos support for a cinematic audio and visual experience
- Perfect Black technology delivers deep, rich blacks and vibrant colors for lifelike images
- webOS operating system for easy navigation and access to a wide range of entertainment options
| Delivery Cost | 0 |
|---|---|
| Delivery Time | 1-3 Days |
| Manufacturer | LG |
| Vesa Mount Size | 300 x 200 |
| GTIN | 8806096772652 |
| Energy efficiency class | F |
| Model Number | OLED77B6ELC.AEK |
| USB Ports | 1 |
| Bluetooth | Yes |
| Dimensions (WxHxD)mm | 98.9cm x 171.9cm x 5.09cm |
| Colour Group | Brown |
| Product Range | 75 to 79 inch OLED 4K UHD Televisions |
| Width | 171.9 cm |
| Height | 98.9 cm |
| PSTI Compliance | PSTI Compliance -, Download certificate |
| Product Dimensions | 98.9cm x 171.9cm x 5.09cm |
| Smart App Control | LG ThinQ |
| HDMI Ports | 4 |
| Display resolution | 4K Ultra HD (3,840 x 2,160px) |
| Wi-Fi | Yes |
| Electronic Program Guide | Yes |
| Enhanced Refresh Rate | 120HZ |
| Screen size | 77" |
| Display type | OLED |
| Operating system | Web OS 26 |
| Refresh rate | 120Hz Native (VRR 120Hz) |
| HDMI | Yes |
| Weight (kg) | 22.9 kg |
| USB Recording | Yes |
| USB | Yes |
| VESA Mount Compatible | Yes |
| Number of USB Ports | 1 |
| Number of HDMI Ports | 4 |
| Warranty Information | registration requiredmust be registered by your retailer on a portal provided by domestic & general on behalf of lg |
| Shipping Width | 183.9 cm |
| Shipping Weight | 33.3 kg |
| Shipping Height | 113 cm |
| Wi-Fi | Yes |
| Width with Stand | 171.9 cm |
| TV Services | BBC iPlayer, ITV Player, Channel 4, My5, NOW, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube and more |
| Weight | 22.9 kg |
| RMS Output Power | 20W |
| Key Feature 4 | Dolby Vision support ? provides stunning cinema-quality visuals |
| Key Feature 2 | ?8 AI processor ? delivers enhanced image and sound clarity |
| Key Feature 3 | Smart webOS platform ? offers seamless content navigation and voice control |
| Key Feature 1 | Certified Perfect Black and Colour technology ? ensures vivid colours and deep blacks |
| Colour | Umber Brown |
| Product Type | TV |
| Product Category Group | CE |
| Operating System | webOS 26 |
| Aspect Ratio | 16:09 |
| Additional Information | Type of antenna: Coaxial |
| Backlight Technology | OLED |
| Height with Stand | 105.7 cm |
| Bluetooth | Yes |
| Standard Refresh Rate | 120Hz |
| Screen Size | 77 in |
| Screen Technology | OLED |
| Special Offers Text 1 | 5 Year Warranty – registration by PRC with Domestic and General, terms apply |
| Shipping Depth | 20 cm |
| Smart TV | Yes |
| Digital Tuner | Yes |
| Depth with Stand | 26.8 cm |
| Depth | 5.09 cm |
Related Products
Check items to add to the cart or
LG OLED77B6ELC.AEK 77" OLED 4K Smart TV
£1,799.00
Out Of Stock
Contact Us for availability.
Contact Us for availability.
- 5 Year Warranty – registration by PRC with Domestic and General, terms apply
- Warranty 5 Years
Screen size:
77"
Display type:
OLED
Energy efficiency class:
F
Refresh rate:
120Hz Native (VRR 120Hz)
Display resolution:
4K Ultra HD (3,840 x 2,160px)
Select Screen Size
48"
55"
65"
77"
Close
LG OLED77B6ELC.AEK 77" OLED 4K Smart TV
£1,799.00
