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However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.
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Ideal for film enthusiasts, gamers, and users seeking smart entertainment, this TV features the intuitive Smart webOS platform paired with the AI Magic Remote for effortless control. Enjoy cinematic visuals with Dolby Vision and Filmmaker Mode, while the ultimate gaming experience offers smooth, responsive play. This TV perfectly adapts to diverse lifestyles and entertainment preferences, providing convenience and top-tier performance.
Meeting high standards for image and processing quality, this model delivers authentic picture reproduction and impressive functionality. Its advanced OLED technology and intelligent AI processing ensure you get the best viewing experience from your content. Invest in this LG TV for a combination of cutting-edge technology, user-friendliness, and superior visual performance that enhances any home entertainment setup.
| Manufacturer | LG |
|---|---|
| GTIN | 8806096749845 |
| Model Number | OLED77C66LB.AEK |
| Delivery Cost | 0 |
| Delivery Time | 1-3 Days |
| USB Ports | 2 |
| Bluetooth | Yes |
| Dimensions (WxHxD)mm | 98.2cm x 171.1cm x 4.71cm |
| HDMI Ports | 4 |
| Display resolution | 4K Ultra HD (3,840 x 2,160px) |
| Wi-Fi | Yes |
| Screen size | 65" |
| Display type | OLED |
| Operating system | Web OS 26 |
| Refresh rate | 120Hz Native (VRR 165Hz) |
| Weight (kg) | 23.5 kg |
| Special Offers Text 1 | 5 Year Warranty – registration by PRC with Domestic and General, terms apply |
| Energy efficiency class | F |
LG OLED77C66LB.AEK 77" 4K OLED 4K OLED evo AI Smart TV (2026)
Contact Us for availability.
- 5 Year Warranty – registration by PRC with Domestic and General, terms apply
- Warranty 5 Years





