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At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.

However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.

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Discover the LG OLED77C66LB.AEK, a 77" 4K OLED Smart TV boasting brilliant picture quality with its α11 AI Processor and Brightness Booster Pro. These technologies deliver exceptional brightness and clarity, enhancing every scene whether in bright or dark rooms. Certified Perfect Black and Colour technology ensures deep blacks and vivid colours, making your viewing experience truly immersive across all lighting conditions.

Ideal for film enthusiasts, gamers, and users seeking smart entertainment, this TV features the intuitive Smart webOS platform paired with the AI Magic Remote for effortless control. Enjoy cinematic visuals with Dolby Vision and Filmmaker Mode, while the ultimate gaming experience offers smooth, responsive play. This TV perfectly adapts to diverse lifestyles and entertainment preferences, providing convenience and top-tier performance.

Meeting high standards for image and processing quality, this model delivers authentic picture reproduction and impressive functionality. Its advanced OLED technology and intelligent AI processing ensure you get the best viewing experience from your content. Invest in this LG TV for a combination of cutting-edge technology, user-friendliness, and superior visual performance that enhances any home entertainment setup.

More Information
Manufacturer LG
GTIN 8806096749845
Model Number OLED77C66LB.AEK
Delivery Cost 0
Delivery Time 1-3 Days
USB Ports 2
Bluetooth Yes
Dimensions (WxHxD)mm 98.2cm x 171.1cm x 4.71cm
HDMI Ports 4
Display resolution 4K Ultra HD (3,840 x 2,160px)
Wi-Fi Yes
Screen size 65"
Display type OLED
Operating system Web OS 26
Refresh rate 120Hz Native (VRR 165Hz)
Weight (kg) 23.5 kg
Special Offers Text 1 5 Year Warranty – registration by PRC with Domestic and General, terms apply
Energy efficiency class F

LG OLED77C66LB.AEK 77" 4K OLED 4K OLED evo AI Smart TV (2026)

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If "Disposal of Your Old Product" has been added then your old appliance MUST be disconnected and pulled out of site before the delivery team arrive.
You have no more than 4 steps or have a working lift available. If your delivery includes 5 or more steps and there's no available lift, please call our sales line on 0208 911 0311.
Important, when ordering any large American Style Fridge Freezer or a Range Cooker, please make sure there is sufficient clearance for the item to go through your door by measuring width, height and depth before ordering (we do not remove any doors)
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£3,499.00
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  • 5 Year Warranty – registration by PRC with Domestic and General, terms apply
  • Warranty 5 Years
Screen size
65"
Display type
OLED
Energy efficiency class
F
Refresh rate
120Hz Native (VRR 165Hz)
Display resolution
4K Ultra HD (3,840 x 2,160px)
Select Screen Size
48"
55"
65"
77"