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LG OLED77B56LA.AEK 77" 4K OLED Smart TV

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At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.

However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.

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RetailerPrice
PRC Direct Add to cart£2,499.00 - Best price
Amazon UK£2,499.00
Currys£2,499.00
John Lewis£2,499.00
Richer Sounds£2,499.00
Hughes£2,499.00
Argos UK£2,499.00
Marks Electrical£2,499.00
Buy it Direct£2,499.00
Reliant Direct£3,499.00
Data Last Updated: 02/10/2025
We match the Price to our other competitors like Costco
Now £2,499.00 Was £2,799.00 Save £300.00
Available From 8th October 2025
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If "Disposal of Your Old Product" has been added then your old appliance MUST be disconnected and pulled out of site before the delivery team arrive.
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Important, when ordering any large American Style Fridge Freezer or a Range Cooker, please make sure there is sufficient clearance for the item to go through your door by measuring width, height and depth before ordering (we do not remove any doors)
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48"
55"
65"
77"
  • Use voucher code LG10P to receive 10% off
  • Free LG USE6S Soundbar System - Click on Bundle Packs
  • 5 Year Warranty – registration by PRC with Domestic and General, terms apply
  • Warranty 5 Years
  • Screen size77"
  • Display typeOLED
  • Energy efficiency classF
  • Refresh rate100Hz (VRR up to 120 Hz)
  • Display resolution4K (3,840 x 2,160)
  • USB Ports3
  • HDMI Ports4
  • Image processora8 AI Processor 4K Gen2
  • TV with stand (WxHxD)mm1719 x 1 057 x 319
  • Operating systemWeb OS 25
  • Wi-FiYes
  • Shipping ID31kg - 85kg 2 Man
  • Weight (kg)33.5
  • Additional Information4K OLED technology with self-lit pixels for perfect contrast and 100% colour accuracy, Intelligent ?8 processor with AI Super Upscaling, Perfect Black ? self-lit pixels provide infinite contrast, Dolby Vision with Filmmaker mode for true-to-cinema pictures, Smart webOS platform with advanced AI functionality plus all your favourite streaming services
  • Aspect Ratio16:09
  • BluetoothYes
  • Depth31.9 cm
  • Depth with Stand31.9 cm
  • Digital TunerYes
  • Electronic Program GuideYes
  • FeaturesSelf-lit pixels, AI Super Upscaling, Dolby Vision with Filmmaker mode
  • HDMIYes
  • HDMI Version4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4 port))
  • Height105.7 cm
  • Height with Stand105.7 cm
  • Key Feature 1Self-lit pixels
  • Key Feature 2AI Super Upscaling
  • Key Feature 3Dolby Vision with Filmmaker mode
  • Maximum Resolution4K Ultra HD (3,840 x 2,160)
  • Number of HDMI Ports4
  • Number of USB Ports2
  • Operating SystemwebOS
  • Product Dimensions105.7cm x 171.9cm x 31.9cm
  • Product Range75 to 79 inch OLED 4K UHD Televisions
  • RMS Output Power20W
  • Screen Size77 in
  • Screen Technology4K OLED
  • Shipping Depth20 cm
  • Shipping Height113 cm
  • Shipping Weight33.5 kg
  • Smart TVYes
  • Speakers1
  • Standard Refresh Rate120Hz Native
  • USBYes
  • USB RecordingYes
  • VESA Mount CompatibleYes
  • Vesa Mount Size300 x 200
  • Warranty Informationconsumer keeps receipt
  • Weight23.5 kg
  • Width171.9 cm
  • Wi-FiYes
  • Manufacturer Guarantee5 years
  • EAN8806096345948
f rating
Euronics
Price Saving SAVE
£300
Free 5 Year Waranty Label
New for 2025 Label

The LG OLED77B56LA.AEK 77" 4K OLED Smart TV offers a stunning viewing experience with its OLED display technology. The 77-inch screen delivers vibrant colors, deep blacks, and incredible contrast for a truly immersive viewing experience. With 4K resolution, every detail is sharp and clear, bringing your favorite movies, shows, and games to life.



This smart TV is powered by LG's webOS platform, giving you access to a wide range of streaming services, apps, and content. The α7 Gen4 AI Processor enhances picture and sound quality, delivering a more realistic and immersive viewing experience. With support for Dolby Vision IQ, Dolby Atmos, and HDR formats, you can enjoy cinema-quality audio and visuals in the comfort of your own home.




  • 77-inch OLED display with 4K resolution

  • webOS smart platform for streaming and apps

  • α7 Gen4 AI Processor for enhanced picture and sound quality

  • Dolby Vision IQ, Dolby Atmos, and HDR support

  • Sleek design with slim bezels

More Information
Manufacturer LG
GTIN 8806096345948
Model Number OLED77B56LA.AEK
Google Promotion ID LG10P
Image processor a8 AI Processor 4K Gen2
Vesa Mount Size 300 x 200
USB Ports 3
Bluetooth Yes
Special Offers Text 4 Use voucher code LG10P to receive 10% off
TV with stand (WxHxD)mm 1719 x 1 057 x 319
Colour Group Black
Product Range 75 to 79 inch OLED 4K UHD Televisions
Width 171.9 cm
Height 105.7 cm
PSTI Compliance <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/LGEOLED77B56LAAEK_PSTI" target="_blank">Download certificate</a></p>
Product Dimensions 105.7cm x 171.9cm x 31.9cm
HDMI Ports 4
Display resolution 4K (3,840 x 2,160)
Wi-Fi Yes
Electronic Program Guide Yes
Features Self-lit pixels, AI Super Upscaling, Dolby Vision with Filmmaker mode
Maximum Resolution 4K Ultra HD (3,840 x 2,160)
Screen size 77"
Display type OLED
Operating system Web OS 25
Refresh rate 100Hz (VRR up to 120 Hz)
HDMI Version 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS (4 port))
HDMI Yes
Weight (kg) 33.5
USB Recording Yes
USB Yes
VESA Mount Compatible Yes
Number of USB Ports 2
Number of HDMI Ports 4
Warranty Information consumer keeps receipt
Speakers 1
Shipping Weight 33.5 kg
Shipping Height 113 cm
Wi-Fi Yes
Weight 23.5 kg
RMS Output Power 20W
Key Feature 2 AI Super Upscaling
Key Feature 3 Dolby Vision with Filmmaker mode
Key Feature 1 Self-lit pixels
Colour Black
Product Type TV
Product Category Group CE
Operating System webOS
Aspect Ratio 16:09
Height with Stand 105.7 cm
Bluetooth Yes
Standard Refresh Rate 120Hz Native
Screen Size 77 in
Screen Technology 4K OLED
Special Offers Text 1 5 Year Warranty – registration by PRC with Domestic and General, terms apply
Shipping Depth 20 cm
Smart TV Yes
Digital Tuner Yes
Depth with Stand 31.9 cm
Depth 31.9 cm
Energy efficiency class F